hyundai / ioniq hybrid launch
not just any hybrid——a better hybrid. in fact, it’s so much better, we had to sing about it.
summary
Hyundai’s first-ever IONIQ hybrid was late to the party. With so many other hybrids on the market, we had to stand out to make an impression. So instead of talking about the IONIQ, we sang about it, from the broadcast TV spot to even digital in-market preroll ads (shown above). And as you can see, our direct mail certainly stood out too.
